ASICS, a Concept by AIREI

Building on the success of the June 2023 Paris Fashion Week release, ASICS and AIREI have come together for the second time to merge the avant-garde world of AIREI with ASICS’ eminence.

Originally conceptualized during our SS24 show WINDHORSE, AIREI has wrapped the ASICS Gel-Quantum Kinetic completely in khadi gauze, a fabric made without electricity in Eastern India. AIREI’s Spring-Summer ‘24 collection WINDHORSE pays homage to unwavering dedication.

It is an ode to the indomitable spirit that resides in us all. The Gel-Quantum Kinetics, representing perseverance, have been engulfed by the fragile gauze, only to be set aflame by AIREI one by one. Flames symbolize immersion in a noble cause, fabrics bearing scars, and challenges overcome. Each shoebox is also wrapped inside the gauze, allowing the wearer to be a part of the process.